Communication has always played a pivotal role in the evolution of human culture, societies and civilisation. From symbols, cave paintings, petroglyphs, pictograms, ideograms and alphabet based forms of writing, to computerised forms of communication, such as the Web, search engines, email, mobile phones, VoIP Internet telephony, television and digital media, communication technologies have bee…
The worldwide rise in natural and man-made disasters in the last two decades has questioned the very preparedness to cope with them. Although less frequent, such disasters occur with high impact and completely disrupt the daily lives of people resulting in huge loss of lives and capitals to the extent of wiping out the entire city. Countries the world over have been developing mechanisms to dea…
This book is about light, energy, mass, space, time, and gravity: it is through these concepts that we explain the theory of special relativity and the theory of gravity, known as the theory of general relativity. We will use many thought experiments and show how physicists create and solve models. This method is the one used by Einstein himself. He understood the theory through both physical …
Risk assessment and management are core issues in social work across a range of settings and contexts. Responding to the risks posed by others, reducing risks to vulnerable persons and managing risks to themselves are all in a day’s work for busy practitioners. Managers and practitioners are routinely confronted with risk decisions, and such decisions are often central to the allocation of re…
uch has changed since the 2007 edition – although it’s still unlikely that you will have a pocket big enough to fit it in! We want to show you what a social marketing approach to behaviour change can achieve. It is a process that does more than help you tackle a wide range of behavioural issues. The principle that underpins it – putting people first – can benefit you and your organis…