Marketing

With the effects of the current economic downturn spurring companies to cut expenses on a broad scale, the notion of moving sales efforts to an outsourced model may not be the first instinctual solution. However, especially during times of economic tightening, outsourcing simultaneously addresses both primary fiscal concerns: cutting costs and generating new revenue. Externalizing sales and…

ENTERPRISE & I NNOVATI ON

Through Career and Technology Studies (CTS), secondary education in Alberta is responding to the many challenges of modern society, helping young people develop daily living skills, and nurturing a flexible, well-qualified work force. In Canada's information society, characterized by rapid change in the social and economic environment, students must be confident in their ability to respond to …

The Economics of Patents: An Overview

In this paper, we review the economic effects of intellectual property rights and specifically address the economics of the patent system. The production and dissemination of new knowledge is fraught with market failures because knowledge is a public good. Patents provide a second-best solution to the resulting appropriability problem. We review the main benefits and costs of the patent sys…

Uses of Probability and Statistics

This chapter introduces you to probability and statistics. First come examples of the kinds of practical problems that this knowledge can solve for us. Next this Introduction discusses the relationship of probabilities to decisions. Then comes a discussion of the two general types of statistics, descriptive and inferential. Following this is a discussion of the limitations of probability …

Quality Management Systems

For more than two decades “quality” and “quality management systems” have been leading buzzwords in the business world. Numerous consultants have built their careers around these topics, and quality issues in business have been responsible for the development of new organizations and even industries, for instance, the American Society for Quality and Six Sigma consulting. The not…

Strengthening business performance management in economic networks

Overall aim of the project was to transfer innovative methods of business performance management and business animation in economic networks as well as contribute to social and economic cohesion. Specific aim was to increase managerial skills of managers and facilitators in clusters and clusters initiatives in Poland and Lithuania through delivering them special training and equipping them…

Leadership and Strategic Management

Strategic management, popularized during the 1980s, is a term that covers enterprise – wide strategy formulation, implementation, and evaluation. The subject of strategic management has become integral to the success or failure of organizations, especially now when the business environment demands rapid monitoring, analysis and accurate interpretation

Mastering Strategic Management

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

Mastering Strategic Management

Call Number

-

Research Methods for Everyday Life

Do you like to know things? Do you ever wonder what other people know or how they know what they do? Have you ever made a decision, and do you plan to make decisions in the future? If you answered yes to any of these questions, then you will probably find the information in this book—particularly the information on research methods—very useful. If you answered no to all of them, I suspect t…

Introducing Social Psychology

When I first started teaching social psychology, I had trouble figuring out how the various topics in this expansive field fit together. I felt like I was presenting a laundry list of ideas, research studies, and phenomena, rather than an integrated set of principles and knowledge. Of course, what was difficult for me was harder still for my students. How could they be expected to underst…

eginning Application Lifecycle Management

What do you think about when you hear the term Application Lifecycle Management (ALM)? During a seminar tour in 2005 in Sweden, presenting on Microsoft Visual Studio Team System, we asked people what ALM was and whether they cared about it. To our surprise, many people equated ALM with operations and maintenance. This is still often the case when we visit companies, although more today are aw…

Transportation Management

A few decades ago, it was normal practice for freight owners (manufacturers/shippers) to deliver their products to wholesalers and retailers using their own in-house fleet of vehicles. Often, products did not reach customers on time, owing to the unavailability of these vehicles, resulting in loss of opportunity and revenue, not to mention customer dissatisfaction. When manufacturers/shippers …

Supplier Relationship Management

At the same time, functional silos have crumbled to ruins. Walk the cor- ridors of any leading company and you are likely to see cross-functional teams working on key initiatives. Today’s procurement executives are as eloquent in engineering and marketing language as their counterparts in the other functions are fluent in the language of sourcing strategies. The age-old tactic of suppliers pl…

Law and Legal Systems

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

-

Call Number

-

A Primer on Sustainable Business

Going green, green business, and sustainable business are topics on everyone’s mind. But what does all this mean exactly? A Primer on Sustainable Business answers that question and provides an introduction to the basics you need to know

Introduction to Law and Legal Systems

Our goal is to provide students with a textbook that is up to date and comprehensive in its coverage of legal and regulatory issues—and organized to permit instructors to tailor the materials to their particular approach. This book engages students by relating law to everyday events with which they are already familiar (or with which they are familiarizing themselves in other business courses…

Sustainability, Innovation and Entrepreneurship

This book offers students and instructors the opportunity to analyze businesses whose products and strategies are designed to offer innovative solutions to some of the twenty-first century’s most difficult societal challenges. A new generation of profitable businesses is actively engaged in cleantech, renewable energy, and financially successful product system design and supply chain strategi…

A Real Agency Pitches a Real Client

The textbook publishing industry is undergoing staggering change as many traditional business models and practices quickly lose relevance. Peer-to-peer textbook trading networks, online used-book sellers, and a gray market that allows low-priced international editions to displace expensive U.S. texts push publishers to reconsider outmoded ways of delivering content. Likewise, the digital native…

Public Speaking

Public speaking is the process of designing and delivering a message to an audience. Effective public speaking involves understanding your audience and speaking goals, choosing elements for the speech that will engage your audience with your topic, and delivering your message skillfully. Good public speakers understand that they must plan, organize, and revise their material in order to develop…

Business English for Success

Business English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal emphasis on oral and written communication, and if that is the case for you please let me direct you to our free online text Business Communication for Success. If, however, your class places the emphasis squarel…

Business Law and Legal Environment

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

Business Law and Legal Environment

Call Number

-

The Legal and Ethical Environment of Business

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

The Legal and Ethical Environment of Business

Call Number

-

Principles of Marketing

Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment:

Cyber Security Current Trends & Emerging Threats

Edition

-

ISBN/ISSN

-

Collation

-

Series Title

Cyber Security Current Trends & Emerging Threats

Call Number

-

Human Resources Management

Competing books are focused on the academic part of HRM, which is necessary in a university or college setting. However, the goal with this book is not only to provide the necessary academic background information but also to present the material with a practitioner’s focus on both large and small businesses. While the writing style is clear and focused, we don’t feel jargon and ten-doll…

Research Methods in Pyschology

The research methods course is among the most frequently required in the psychology major—and with good reason. Consider that a cross-cultural psychologist and a cognitive neuroscientist meeting at a professional conference might know next to nothing about the phenomena and theories that are important in each other’s work. Yet they would certainly both know about the difference between an e…

Principles of Management

Welcome to the textbook revolution (you will have to read on to learn more about the revolution that you have joined in using this material for your class). We are happy to have you on Carpenter, Bauer, and Erdogan’s Principles of Management team! Given that Principles is likely to be one of the first management courses, if not one of the first business courses, that students take, our object…

Introduction to Psychology

Psychology is the scientific study of mind and behavior. The word “ psychology‖ comes from the Greek words “p syche,‖ meaning life, and “ logos,‖ meaning explanation. Psychology is a popular major for students, a popular topic in the public media, and a part of our everyday lives. Television shows such as Dr. Phil feature psychologists who provide personal advice to those with perso…

PRINCIPLES OF MANAGEMENT

This book was originally published by a commercial publisher the business model of which included open release of all of their textbooks. As a result, this work was released under the Attribution-NonCommercial-ShareAlike 3.0 license from Creative Commons, meaning that anyone would be free in perpetuity to copy, adapt, or modify that work without royalty provided that (1) credit was given to the…

Advanced Business Law and the Legal Environment

This textbook provides context and essential concepts across the entire range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal acumen necessary for businesspeople to talk in an educated way to their customers, employees, suppliers, government officials—and to their own lawyers.