Competitive marketing strategies are strongest either when they position a firm's strengths against competitors' weaknesses or choose positions that pose no threat to competitors. As such, they require that the strategist be as knowledgeable about competitors' strengths and weaknesses as about customers' needs or the firm's own capabilities. This chapter is designed to assist the strategist …
The Asian Banker is the region’s most authoritative provider of strategic business intelligence to the financial services community. The Singapore-based company has offices in Singapore, Malaysia, Beijing, Manila and Dubai. It has a business model that revolves around three core business lines: publications, research services and forums.
Mechanical design is a complex process, requiring many skills. Extensive relation- ships need to be subdivided into a series of simple tasks. The complexity of the process requires a sequence in which ideas are introduced and iterated. We first address the nature of design in general, and then mechanical engineering design in particular. Design is an iterative process with many interactive ph…
This book aims to highlight the gendered nature of housing processes and systems in an international context. The intention is to explore the dynamics of contemporary economic and social change and consider the implications for the relationship between women and the housing system in developed and emerging societies in Europe, the USA and East Asia. Whilst there has been a growing interest in c…
The mission of the China Europe International Business School (CEIBS) is to educate responsible leaders versed in ‘China Depth, Global Breadth’. The CEIBS Euro-China Centre for Leadership and Responsibility (ECCLAR) supports that mission by creating and disseminating knowledge on the practice and development of wise and responsible leadership especially in the corporate context. This coll…
The theory of univariate splines began its rapid development in the early sixties, resulting in several thousand research papers and a number of books. This development was largely over by 1980, and the bulk of what is known today was treated in the classic monographs of deBoor [Boo78] and Schu- maker [Sch81]. Univariate splines have become an essential tool in a wide variety of application are…
Risk assessment and management are core issues in social work across a range of settings and contexts. Responding to the risks posed by others, reducing risks to vulnerable persons and managing risks to themselves are all in a day’s work for busy practitioners. Managers and practitioners are routinely confronted with risk decisions, and such decisions are often central to the allocation of re…
For quite a long time, computer security was a rather narrow field of study that was populated mainly by theoretical computer scientists, electrical engineers, and applied mathematicians. With the proliferation of open sys- tems in general, and the Internet and the World Wide Web (WWW) in particular, this situation has changed fundamentally. Today, computer and network practitioners are equally…
Welcome to PhoneGap social app development. Social networking has changed the way we share information in our world. Where it used to be an e-mail to a friend (or even a letter!), now it's a tweet or a Facebook post, often for the world to see. What's even more amazing is how relatively young the various social networks are and how quickly they have changed the way we communicate and consume in…
Zabbix was born as a distributed network monitoring tool with a central web interface where you can manage almost everything. Nowadays, with Zabbix 2.4, the number of possible architectures has been reduced to a single server setup and a Zabbix-proxies distributed setup.
Making money demands effort, whether working for a salary or investing. You get nothing for nothing. Anyone who tells you the stock market is an absolute doddle, and money for old rope, is either a conman or a fool. And the proof of that became very clear with the stock market depressions starting in 2007. But doing a bit of work does not necessarily mean heavy mathematics and several hours eve…
How can we engage in a market relationship when the quality of the goods we want to acquire is unknown, invisible, or uncertain? This is the question addressed in this book. Each chapter focuses on situations where quality is highly uncertain: such situations provide excellent opportunities to analyze how quality is the outcome of a construction process involving producers, consumers, and marke…
This publication is designed to provide (Master’s and PhD) students with a concise introduction to research, especially, in organisations. The aim is to familiarise them with the knowledge they need to make well-reasoned methodological choices when preparing an (applied) approach and provide them with the tools they need to develop what is referred to in this book as a research design. Wh…
This book has not been written for fellow academic methodologists. It is mainly aimed at teachers and lecturers who want to pay attention to methodology in their courses. This may involve working on research assignments, explaining certain methodological aspects of specialised knowledge, as well as supervising Master’s and, sometimes, PhD projects. Above all, this book is aimed at students wh…