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Found 1 from your keywords: author="The NSMC"
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Big Pocket Guide to using social marketing for behaviour change
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The NSMC

uch has changed since the 2007 edition – although it’s still unlikely that you will have a pocket big enough to fit it in! We want to show you what a social marketing approach to behaviour change can achieve. It is a process that does more than help you tackle a wide range of behavioural issues. The principle that underpins it – putting people first – can benefit you and your organis…

Edition
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Collation
1-102
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