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Found 1 from your keywords: author="Sergio Balegno"
cover
Social Marketing ROAD Map
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Sergio Balegno

Social media has created an exciting and challenging world of new possibilities for marketers. Until recently, a vast majority of marketers were exploring this unfamiliar terrain without a compass – or strategy – to guide them. Captivated by the hype and the ease of implementing social sites, many ignored proven marketing principles. They launched their social initiatives by creating blogs,…

Edition
-
ISBN/ISSN
978-1-936390-00-7
Collation
1-18
Series Title
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Call Number
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