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Found 1 from your keywords: author="Ross, J. W."

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Strategic Information Systems for Competitive Advantage

The company responded with two strategies. First, it decided to get out of the leisure travel business, instead becoming a purely corporate travel agency. Second, it decided to rebate customers with the entire commission the agency receives and instead bill customers by service provided. Rosenbluth charges fees, for example, for consultation on how to lower costs, for development of in-hous…

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