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Found 1 from your keywords: author="Marie Nauheimer"
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On studying the strategic planning process in large companies: Theoretical pe…
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Marie Nauheimer

This thesis aims to contribute to strategic planning process research. Currently, practitioners as well as academics liken strategic planning with making strategy. This, however, is a fundamental misunderstanding that has further been limited by the lack of empirical investigation of the phenomenon itself. The uniqueness of this work can first be seen in its theoretical approach. This thesi…

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1-236
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