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Found 1 from your keywords: author="Keith Dinnie Amsterdam...
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Nation Branding
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Keith Dinnie Amsterdam

The International Marketing Council of South Africa (IMC) was brought into being in August 2000 upon the realization that it was absolutely imperative to create a positive and compelling brand image for South Africa. At the time, there was a gap between the perception of the country and the reality of the country in the global marketplace. To exacerbate matters, there were many messages en…

Edition
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ISBN/ISSN
978-0-7506-8349-4
Collation
1-289
Series Title
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Call Number
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