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Found 1 from your keywords: author="JOE DALTON"
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The Customer and Marketing Analytics Maturity Model
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JOE DALTON

Customers are engaging with businesses across an increasing number of touch points – websites, social media, in- store, mobile and tablets. At each touch point, customers expect a customized and personalized experience optimized specifically for them. New levels of flexibility and convenience that improve their experience are great for the customer. But the increased customer expectation …

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1-15
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