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Found 2 from your keywords: author="Gerald S. Albaum"
cover
Basic Marketing Research
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Scott M. Smith and Gerald S. Albaum

Edition
-
ISBN/ISSN
978-0-9849328-1-8
Collation
1-159
Series Title
-
Call Number
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Edition
-
ISBN/ISSN
978-0-9849328-1-8
Collation
1-159
Series Title
-
Call Number
-
cover
Handbook for Research Professionals
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Gerald S. AlbaumScott M. Smith

It’s been said that information is power. This simple cliché underscores the market control and business success that information yields. Marketing research is about collecting information. While it applies to a wide range of situations, marketing research gives decision-makers the information they need to find solutions to business problems, such as the following

Edition
-
ISBN/ISSN
978-0-9849328-1-8
Collation
-
Series Title
Handbook for Research Professionals
Call Number
-